TikTok users have post-holiday shopping plans
Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. More than half of TikTok shoppers will be interested in technology and games. Why we care.
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