Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. Simply having diversity in marketing and advertising can result in significant positive reactions.

Gen Z 121

Gen Z Shoppers Retail Price 121

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

Hubspot Marketing

NOVEMBER 5, 2019

Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. It's estimated that 2 million businesses were advertising on the platform in 2018. With Facebook Ads , you can create advertisements with a certain goal in mind, such as conversions or in-store foot traffic.

Shoppers 125

Shoppers Product Gen Z Promotion 125

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. TikTok and other short-form video platforms will become increasingly popular for advertisers. Shopping behaviors change over time.

Gen Z 117

Gen Z Millennials Retail Price 117

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

SmartBrief - Marketing

AUGUST 24, 2023

Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

Retail 52

Retail Transform Shoppers Gen Z 52

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Boom: conversion rates through the roof!

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Martech

MAY 13, 2022

These tools can be purchased as stand-alone technology or integrated with more advanced digital advertising platforms. Commonly used mobile marketing software: Mobile-focused platforms: Mobile advertising tools like AdMob and SMS marketing platforms like SlickText allow businesses to reach mobile users with targeted ads and messages.

Transform 124

Transform Gen Z Shoppers Retail 124

Search Engine Land

DECEMBER 28, 2023

The DOJ is hoping that the case will force Google to divest parts of its online advertising business, which could have a major impact on advertisers. This revelation not only angered advertisers but also directly contradicted Dischler’s statement during a keynote speech at SMX Advanced in 2015. That’s just not what we do.”

User-Generated 131

User-Generated Retail Non-Profit Advertising 131

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 110

Gen Z User-Generated Shoppers Real Estate 110

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77

Gen Z Marketing Strategy Real Estate Millennials 77

Search Engine Land

OCTOBER 4, 2022

Search data is not only a key input into content and advertising strategies, but also it provides valuable insight into the mindset of high-value audiences (HVAs). Each of these engines requires a customized SEO strategy and paid advertising can be bought through the engines directly. Not selling data to advertisers.

Shoppers 118

Shoppers Retail Finance User-Generated 118

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 135

Millennials Gen Z Retail Marketing 135

Hubspot Marketing

AUGUST 18, 2022

Casper and West Elm partnered so shoppers could try out the comfy mattress before purchasing — and so West Elm could advertise its chic bedroom furniture. It helps both brands appeal to a broader group of shoppers — after all, Casper doesn't sell furniture, and West Elm doesn't sell mattresses. Image Source. Kanye & Adidas.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

DECEMBER 3, 2021

Stats roundup: the impact of Covid-19 on marketing & advertising. 54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. Markdowns over the last year and a half have prompted online shoppers to discover a wider range of products and migrate to alternative brands.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

OCTOBER 27, 2020

The company’s own tools show that Instagram’s advertising audience has grown by more than 76 million over the past three months, reaching a total of 1.16 For context, Facebook’s global advertising audience grew by just 45 million during the same period, although its total advertising audience of 2.14

eCommerce 145

eCommerce Gen Z Shoppers Communications 145

Hubspot Marketing

AUGUST 11, 2022

It's tempting to go for the largest possible audience with your advertising budget. This shift is leading many businesses to spend more on social advertising and to post more often. For 55% of Gen Z and 48% of Millenials, viral social media content is more valid than the latest song, movie, or video game.

Branding 123

Branding Gen Z User-Generated Shoppers 123

Hootsuite

JANUARY 13, 2022

As a result, buyers are more selective about the brands they interact with and purchase from, especially the notoriously fickle Gen-Z. This is why people don’t trust marketers or advertisers. Nowadays, brands have to fight to be seen online, and competition is fierce for audience attention.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. With IoT, marketers can access simplified sales data, analyze consumer information, and increase advertising effectiveness, among other things. billion this year, up from 16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Econsultancy

DECEMBER 6, 2021

The report notes that if this trend continues, marketers will likely spend record amounts during the fourth quarter of this year, a three-month period which historically sees the highest investment in social advertising in the lead up to the holidays. TikTok expected to surpass 1.5 billion users in 2022.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Exposure Ninja

OCTOBER 2, 2023

Image Source Making use of advertising space on the side of buses or posters inside trains or buses can be another great way to get your message seen by a local audience. Some TV channels allow for regional advertising, so you may want to make something specific to your area. TV adverts don’t need to be as grand as Coca-Cola ones.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

OCTOBER 13, 2021

Numbers show 43% of Gen Z and 49% of Millennials have purchased products or services directly from social media platforms. But be careful: Millennials and Gen Z only want to buy from brands that are authentic and transparent. Millennials and Gen Z already use social media to search for products.

Gen Z 138

Gen Z Branding Millennials User-Generated 138

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. Pay-per-click ads, or PPC ads, are ads run on search engines, social media or websites which most commonly charge the advertiser a fee each time someone clicks the ad.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment. Retail & FMCG.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. with 188,050,000 users.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. What does this mean for advertisers?

SEO 113

SEO Gen Z User-Generated Advertising 113

Sprout Social

SEPTEMBER 7, 2021

One survey revealed 62% of US adults say diversity in a brand’s advertising impacted the way they perceived that brand’s products or services. To further connect with their Generation Z audience, the retailer also created a digital clothing line for Bitmoji, giving consumers the chance to personalize their Bitmoji with AE clothes.

Gen Z 134

Gen Z User-Generated Millennials Branding 134

Martech

JUNE 22, 2023

Considering how much digital marketing relies on information obtained from cookie tracking to identify customers and hit them with personalized offers, this new-found reality may pose a severe threat to advertisers. How to deal with it? Again, the answer lies in customer loyalty.

Gen Z 109

Gen Z Customer loyalty Transform Shoppers 109

Hootsuite

JULY 27, 2022

This growth is predicted to be driven primarily by Millenial and Gen Z social media users, who are expected to account for over 60% of global social commerce spending by 2025. What’s more, research from Accenture projects that the value of the global social commerce industry will grow to $1.2 trillion by 2025. Get the guide now!

Customer 128

Customer Transform Gen Z Retail 128

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Chris Grayson, the founder of InfluencerMade.com, suggests creating relatable content that has the potential to generate social shares and go viral. “I hours each month.

Branding 100

Branding Gen Z Retail User-Generated 100

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

Marketing Insider Group

OCTOBER 25, 2021

Marketing has moved beyond branding and advertising; marketers must work together with other departments to focus on building great customer experiences and engaging them for long-term relationships. Traditional advertising is losing its effectiveness, so what’s the answer? million for the previous “generation x”.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

DECEMBER 8, 2022

This is the traditional style of paid advertisement. In this type of sponsored post, advertisers pay a specific user, usually an influencer , to promote their brand in a post. An influencer’s opinions and endorsements carry weight with their followers, so these posts are a great way to generate social proof.

Gen Z 95

Gen Z Influencer Marketing User-Generated Advertising 95

Spiralytics

MARCH 7, 2023

Demographics To get started, you should know the demographics of your shoppers and your competition. The younger generations will always lead the charge when embracing new things, which holds for ecommerce. According to research, 52% of Filipino online shoppers are in the 25-34 age range.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52