Neil Patel
APRIL 13, 2021
With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)?
Hubspot Marketing
NOVEMBER 5, 2019
Meanwhile, Pinterest continues to position itself as a tool for advertisers by improving its ad software. With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy.
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illumin
JANUARY 9, 2024
The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.
Search Engine Land
NOVEMBER 29, 2023
If digital marketers in the U.S. Measuring advertising effectiveness In this article, I utilized DAIVID, an AI-driven creative effectiveness platform, to analyze and evaluate advertising effectiveness. Dig deeper: Top video marketing trends for 2023 and beyond out of 10. Duracell | Bunny Saves Christmas ” 5.
Martech
OCTOBER 31, 2023
Shoppers intend to keep the holidays going after the season, at least those on TikTok. A full 79% of TikTok users say they’re likely to continue shopping in the weeks after Christmas, according to a new study by the video platform. More than half of TikTok shoppers will be interested in technology and games. Why we care.
Martech
FEBRUARY 6, 2024
I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. We wanted to interact digitally, perhaps via QR codes, with in-store advertising. And let’s not overlook payment. Just follow the through line.
Search Engine Land
DECEMBER 26, 2022
The gradual loss of control, as well as forcing automation and broad targeting on marketers, doesn’t give us that warm and fuzzy feeling after all. But automation and economic uncertainty aside, search advertising is thriving and spending in 2023 could hit $112 billion (nearly double the spend in 2019). Who knew? . New & improved.
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