Welcome Software

DECEMBER 5, 2022

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. In other words, quality content marketing must be both good content and marketing material.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Welcome Software

DECEMBER 5, 2022

In 1917, most advertising was blunt and direct, but in the following 100+ years, consumers have become desensitized to typical marketing strategies. As a result, companies have turned to new forms of marketing to reach their audience. In other words, quality content marketing must be both good content and marketing material.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Martech

JULY 23, 2021

Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” But a sizable number of marketers still seemed luke-warm to the idea of business travel, which is why we are once again asking marketers to share their sentiments on returning to in-person events.

Transform 123

Transform Manufacturing Advertising Advertisers 123

Martech

JULY 26, 2021

Then, the asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content. How are marketers tying all this together?

CMO 99

CMO Whitepaper Shoppers Marketing Automation Platform 99