Martech
JANUARY 3, 2025
It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Consider developing an AI Council to oversee AI marketing practices.
Sprout Social
JULY 29, 2025
These social media marketing ethics questions are popping up more often—and getting harder to answer—as generative AI works its way into nearly every corner of social media marketing, from content creation to customer service. It’s easier than ever to move fast and scale up your social media marketing efforts.
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Neil Patel
FEBRUARY 11, 2021
How important are marketing ethics when it comes to your purchase decisions? If you are like most consumers, ethics matters a lot. Promoting good causes and following marketing ethics can help your brand attract much-needed attention and drive ROI for paid ads. 5 Marketing Ethics to Follow for Paid Campaigns.
CopyBlogger
APRIL 14, 2022
During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never. The post Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) appeared first on Copyblogger. Continue Reading.
Neil Patel
MARCH 3, 2021
With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Geofencing Marketing Ethical Considerations. How can you leverage it?
Martech
DECEMBER 20, 2023
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”
Customers.ai
OCTOBER 1, 2024
When most people think of advertising, they think of massive campaigns by brands like Nike, Microsoft, or Starbucks. If that’s your idea of marketing, as a small business, it can be a bit overwhelming. Direct response marketing is designed to elicit an instant response by encouraging prospects to take a specific action.
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