Sprout Social

JULY 20, 2016

Generally speaking, social media is not the place to hard sell your products and services. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. When it comes to social media advertising , Facebook is known as the top dog.

Whitepaper 111

Whitepaper User-Generated Online Buyers Advertising 111

Marketing Insider Group

APRIL 4, 2024

2) Utilize PPC advertising PPC stands for pay-per-click, a type of marketing where companies pay for every click that their ad receives. PPC advertising enables you to measure whether campaigns are cost-effective by comparing the ad costs to the amount of traffic and sales generated by the ad. Retargeting is the answer.

eCommerce 70

eCommerce Marketing Strategy Marketing Marketers 70

Marketing Insider Group

MARCH 28, 2024

If you didn’t have a clear strategy in place in 2022 or didn’t stick to it, consider spending some time reviewing and revising your strategy for the new year. For e-commerce, a good place to start would be a special discount that can be instantly applied to any products in your shop.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119