What is Sponcon, And Should Your Brand be Doing It?
Hootsuite
NOVEMBER 2, 2022
So when it comes to discussing the delivered product, act collaboratively: let the creator be creative, it’s what they do best. Avoid a PR nightmare by paying close attention to the engagement that your sponcon is getting, both on your account and on the creator’s account. Disclose the sponsorship. Instagram sponcon examples.
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