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AI-powered martech releases and news: Feb. 15

Martech

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Today we have a tale of two surveys with very different messages.

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From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

When Google launched in 1998 there was a huge amount of PR given to the “magical” new algorithm named after its inventor (and Google co-founder) Larry Page. But the term repeated most in the paper is “non-affiliated.” It’s because of that there is so much speculation that Google was simply doing something to target affiliate marketers.

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What is it, exactly? Social media?

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10 Affiliate Marketing Trends for 2024: Experts Share Their Thoughts

Hubspot Marketing

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

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What Cross-Promotion Can Do For Your Business

OnPassive Marketing

The result breaks down the factors contributing to this growth, such as low competition, affordable pricing, high product demand, and advanced marketing tactics. Cross-promotion is a promotional activity that helps promote one product or service while promoting another. Where to s tart with Cross-Promotion.

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PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow written by Guest Post read more at Duct Tape Marketing. For instance, many believe PR is separate from affiliate marketing. Here are 3 PR strategies to help you improve your eCommerce outreach. photo credit licdn.

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