Brand collaborations 101: e.l.f. and Dunkin’ prove the power of partnership
Sprout Social
APRIL 19, 2022
leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. and Dunkin’ have managed to make their partnership seem organic. managed to rack up over 681,000 total Instagram engagements.
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