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Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ 

Search Engine Land

When Google launched in 1998 there was a huge amount of PR given to the “magical” new algorithm named after its inventor (and Google co-founder) Larry Page. Get the daily newsletter search marketers rely on. Described as a search engine based on expert documents, quite a lot of what it does is right there in the title.

SEO 116
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10 ways to build quality backlinks for any website

Search Engine Land

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Ecommerce An ecommerce site will want links to brand, product or category pages to improve ranking.

eCommerce 110
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What is SEM – Search Engine Marketing?

Search Engine Land

Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).

SEO 97
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How To Learn Digital Marketing Skills

Exposure Ninja

Without a thorough understanding of analytics, you will be unable to truly ascertain the performance of your digital marketing campaigns. Free Search Engine Optimisation Courses. These free SEO courses will help you hone your basic skills and start creating effective search marketing campaigns. Free Copywriting Courses.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. Get the daily newsletter search marketers rely on. But then, Penguin happened. And the impact?

SEO 129