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What is SEM – Search Engine Marketing?

Search Engine Land

Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs).

SEO 96
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10 ways to build quality backlinks for any website

Search Engine Land

For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages. Still, digital PR, competitor link building and roundup articles for local businesses can secure links for the local market. SUBSCRIBE See terms.

eCommerce 111
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How To Learn Digital Marketing Skills

Exposure Ninja

You’ll learn about inbound marketing and lead nurturing, as well as a wide range of general digital marketing disciplines, from SEO to landing page optimisation. Without a thorough understanding of analytics, you will be unable to truly ascertain the performance of your digital marketing campaigns.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Williams-Cook saw it all – big names in affiliate marketing saw their traffic go down the drain, agencies were getting the boot from clients whose rankings tanked, and suddenly, folks were charging money to remove links. It’s about promoting the “very best” and ensuring that they get the spotlight they deserve.

SEO 129