Remove Analytics Remove B2C Remove Key Performance Indicator Remove PR
article thumbnail

How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 108
article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” Words matter.

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Google Analytics also helps with market research. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Public Relations and Media Outreach Public relations (PR) and media outreach involve managing your business’s reputation and influencing the public’s opinion of your brand.

PR 102
article thumbnail

The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

With digital marketing, you can see the exact number of people who have viewed your website's homepage in real-time by using digital analytics software available in marketing platforms like HubSpot. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.

article thumbnail

The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

TLDR: I went out for a 100 miler and earned 65 TRAIL miles with a PR for time on my feet! B2C: Business To Consumer. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. GA: Google Analytics.

Gen Z 145
article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more. It includes the content you share on your website, magazines or brochures you produce, guest posts and digital PR campaigns.

PR 52