Marketing Insider Group
JULY 13, 2020
While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.
Litmus
JUNE 1, 2021
With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.
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Adobe Experience Cloud Blog
OCTOBER 12, 2015
That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Through our collaboration, Harvard Business Review Analytic Services has talked to some of the brightest minds across management organizations, academia, and some leading CMOs to help design an answer.
Martech
APRIL 8, 2022
But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. MOps leaders are constantly testing and evaluating, and we are often the team that houses the new analytics team of modern data scientists.
Adobe Experience Cloud Blog
MARCH 24, 2011
I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department. Getting intimate.
CXL
JUNE 2, 2022
Pre-digital marketing, traditional lead generation involved reaching out to unaware buyers through outbound marketing tactics such as cold-calling, direct mail, or media advertising to introduce them to products or services in the hope of convincing them to convert. It’s a complex product with benefits for multiple people.
Content Marketing Institute
JULY 24, 2018
” Andy Crestodina , co-founder, CMO, Orbit Media. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), 100,000: Hire a data geek, someone who lives and breathes analytics and data visualization to join our team. I’d fly in top speakers to present on top topics.
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