Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Transform 95

Transform eCommerce Retail Marketing Automation Platform 95

Martech

MARCH 10, 2023

For most marketing operations teams, that results in five essential roles: Marketing Operations Manager. Oversees the entire marketing operations team and ensures that the team is working towards the overall goals of the company. Marketing Automation Specialist.

Transform 97

Transform Marketing Marketers Marketing Automation Platform 97

Litmus

JUNE 1, 2021

.” When it comes to leveling up marketing efforts with new martech, PFL ’s President Nick Runyon explains: “Don’t go from zero to multichannel campaign orchestration overnight—start with basic marketing, then layer in additional channels and more personalization.

Marketing Mix 62

Marketing Mix Direct Mail CMO Marketing Automation Platform 62

Use Insider

MAY 18, 2020

With the insights you get from this data, you can set highly personalized and contextualized campaigns, trigger specific actions in your customer’s journey, and stitch the customer experience across channels and devices in a seamless way. PE (Personalization Engine). PEs specialize in deploying personalization campaigns.

Customer 52

Customer CRM Customer Journey Customer Acquisition 52