Analytics Conversational Marketing CRM Marketing Automation Platform 
Martech
AUGUST 2, 2022
These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. This helps us see which products are most popular and which products surround key anchor platforms. Innovation is driven by investment.
Use Insider
APRIL 17, 2023
Higher conversion rates Personalization can drive higher conversion rates by providing customers with more relevant offers and recommendations. By leveraging data and analytics, marketers can create tailored experiences that speak directly to individual customers, which can increase the likelihood of a conversion.
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