Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. We’ll cover: The benefits of CRM. Types of CRM systems available.

CRM 96

CRM Finance Marketing Marketers 96

Chief Martec

JANUARY 31, 2022

They’re aggregating in that layer across many different departments or domains within the organization, from sales and finance to engineering and human resources. However, we also see aggregation platforms within a specific department or domain. For example, a CRM platform for marketing, sales, and service.

Finance 91

Finance CRM Price Marketing Automation Platform 91

Martech

FEBRUARY 23, 2022

Gloves off for the marketing professional. I’ m going to tell you about marketing operations. They ensure these platforms are implemented and adopted correctly and that data is integrated across the entire Martech stack. Read next: An in-depth look at marketing ops and marketing ops professionals.

Marketing Automation Platform 103

Marketing Automation Platform Finance Marketing Marketers 103

Use Insider

APRIL 17, 2023

And we get it; marketers are consistently tasked with spending less and delivering more. Investing in a new tool comes with hoops to jump through and, typically, a finance team and various stakeholders to get on board. Analytics can be used to track the impact of personalization on key metrics over time.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 121

Marketing Automation Platform CRM Manufacturing B2C 121

Unbounce

SEPTEMBER 19, 2023

So McKinsey just published their state of AI in 2023 , and their findings, fact not opinion, is that roughly a third of professionals in tech and communications and a quarter in business, including finance and legal, are regularly using Gen AI in their work. And then of course we use Salesforce for our CRM and our sales motion.

Copywriting 93

Copywriting SEO Price User-Generated 93