Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world
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FEBRUARY 16, 2022
Understanding how customer behaviors change over time—and acting before they actually leave—can significantly reduce churn. . However, being a relatively new technology early-stage CDPs come with their own set of challenges. Having an unbiased customer overview is essential if you have to market and sell effectively.
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