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24 questions to ask ABM vendors before signing the contract

Martech

Does the tool provide real-time analytics? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? Does the tool help us comply with relevant privacy regulations? The biggest challenges?

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Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

DirectMail2.0

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. But the sole purpose is to make direct mail the most effective form of marketing.

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Why we care about B2B marketing: A guide for marketers

Martech

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. New features are making marketing automation platforms more powerful than ever.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.