What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Martech
SEPTEMBER 24, 2021
An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. A wide variety of ABM tools are available to automate and execute ABM strategies. Personalization and/or predictive recommendations.
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