Search Engine Land

FEBRUARY 2, 2023

When SEO is a product, it’s treated as an aspect of the business that drives revenue and customer acquisition. As an SEO product manager, you have two main customers to account for – search engines and people. The function requires a balance of both analytical and creative chops with strong consumer instincts.

Product 95

Product SEO Customer Acquisition eCommerce 95

Marketing Insider Group

SEPTEMBER 2, 2020

CMOs need to prove and demonstrate that marketing provides predictable value through advanced analytics and financial terminology. Customer lifetime value. Customer acquisition cost. Ideal channel growth and target market segments. Net present value. Pain points and audience insights.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Businesses Grow

FEBRUARY 6, 2023

Obviously, you get your best answers from asking actual people, but for initial research, it’s really helpful generating offers for a particular target market. Let’s try it. I am selling electric bicycles in Seattle.

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Use Insider

FEBRUARY 9, 2024

Lastly, large enterprises typically offer a wider range of products or services that cater to various market segments. Channel diversity and integration Small-business marketing often focuses on two or two channels due to budget constraints and limited experimentation capabilities.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Use Insider

OCTOBER 7, 2023

It’s particularly useful for marketing teams that use many different systems and channels to talk to customers. CDPs help marketers: Find all touchpoints and interactions customers have with a product or service. These solutions are known as Data CDPs and Analytics CDPs. Analytics platforms. And many more.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Martech

AUGUST 29, 2022

Marketing is no longer about publishing generic advertisements in newspapers, hoping the right people will see them. Instead, with data-driven marketing, you can use tangible data such as cost per click (CPC), cost per lead (CPL), customer acquisition cost (CAC), return on investment (ROI), and more to track your campaigns in real time.

Customer Acquisition 113

Customer Acquisition Analytics CRM Marketing 113