Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). 42% of startups use AI to support personalized pricing strategies using customer behavior insights.

Customer Acquisition 57

Customer Acquisition Analytics Price Advertising 57

Marketing Insider Group

NOVEMBER 18, 2020

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Harness the Power of Big Data.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

DECEMBER 12, 2023

Performance publishing is a strategy that boosts brand visibility during the consumer buying journey. It focuses on optimizing owned assets through a blend of consumer data and a robust content marketing plan. But the value of performance publishing isn’t just increased revenue — although it’s a great benefit.

Branding 103

Branding Customer Acquisition Law eBook 103

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Harness the Power of Big Data.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8