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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

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AI-powered martech releases and news: March 28

Martech

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials.

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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data

Hubspot Marketing

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Reflect on last year's performance. Let's dive in.

eCommerce 111
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Measure long-term performance. Marketers are addicted to short-term metrics. Weekly, monthly, and quarterly goals keep us all on our toes.

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