Analytics Customer Journey Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
FEBRUARY 7, 2020
And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Your CRM contains bottom-of-the-funnel data and actual sales. .
Adobe Experience Cloud Blog
NOVEMBER 20, 2017
Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.
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Adobe Experience Cloud Blog
OCTOBER 13, 2016
Kobe will be closing off the Inspiration Sessions by describing his vision for the technology, data, and marketing (TDM) start-up scene—topics that touch almost all marketers today. Marketing Presentations.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2015
As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform.
Base.ai
DECEMBER 29, 2020
Tip 1: Create/Review Your Post-Sales Customer Journey Map & Plot Programs and Advocacy Opportunities Against It Hint: If your organization doesn’t already have a post-sales customer journey map in place, you can read more about them and get inspiration here. Here’s how to start building this roadmap: .
Adobe Experience Cloud Blog
JANUARY 3, 2017
Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug).
Adobe Experience Cloud Blog
JUNE 16, 2016
Author: Lisa Marcyes The customer journey has changed. With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education.
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