DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. These rudimentary methods laid the groundwork for the future of direct marketing.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

DirectMail2.0

FEBRUARY 26, 2024

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. s easy-to-use dashboard setup, superior digital integration, enhanced tracking and analytics, and more.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

DirectMail2.0

APRIL 18, 2024

Discussion Points Include: • Harnessing the power of digital marketing: SEO, social media, and email campaigns • Building a compelling brand identity that resonates with your target audience • Maximizing the impact of print collateral in an increasingly digital world • Strategies for generating leads and nurturing client relationships • Leveraging (..)

Traditional Marketing 52

Traditional Marketing Marketing Marketers Digital Marketing 52

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Influencer Marketing.

Promotion 98

Promotion Marketing Marketers Advertising 98

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. Our audience still gets the newspaper and still goes out and gets that mail and responds to it. And I think that we're gonna maybe see a resurgence of direct mail because of that.

Direct Mail 73

Direct Mail Copywriting Place Law 73

Martech

OCTOBER 27, 2023

Dig deeper: Gartner : Give up on the complete view of the customer Brutal truth 3: Composable CDP is not a new paradigm Composable CDP proponents might lead you to believe this is an exciting new approach to managing customer data and your marketing programs. However, this is just another example where “what’s old is new again.”

Telemarketing 117

Telemarketing Direct Mail Analytics Management 117

Martech

MARCH 23, 2022

One of the most frequent cliches in marketing analytics is that there are things that simply can’t be measured. Marketing automation makes it straightforward to measure sales qualified leads and marketing qualified leads. Marketing attribution and predictive analytics: A snapshot. What it is.

Transform 110

Transform Analytics Direct Mail Marketing 110