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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event planning for a festival and various smaller events. I didn’t know it yet, but I was about to take a crash course in event marketing. Direct mail campaign.

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Outbound Marketing Unboxed: Strategies, Tips & Real-World Insights

Customers.ai

However, as technology reshapes our world and consumer expectations soar to new heights, the landscape of outbound marketing is undergoing a shift. The age-old practices of cold calling, direct mail, and events are not merely relics of the past but are now just a set of tools in the hands of savvy marketers.

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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

Here are 17 marketing integrations that you can use with HubSpot to improve the customer experience and grow with connected data. Amplitude Amplitude is a data tool for digital products that helps users dig in deep with analytics. ABM Manager at Pattern. RollWorks [with HubSpot] has been highly successful for our business.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Event Content Engagement Strategy.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. I had the opportunity to recently catch up with her and discuss the future of marketing, the use of marketing analytics and her advice for marketers to advance and grow their careers.

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What Types Of Marketing Are There?

InTouch Marketing

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective.

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17 Apps to Improve the B2B Customer Experience

Hubspot Marketing

Here are 17 marketing integrations that you can use with HubSpot to improve the customer experience and grow with connected data. Amplitude Amplitude is a data tool for digital products that helps users dig in deep with analytics. ABM Manager at Pattern. RollWorks [with HubSpot] has been highly successful for our business.