Analytics eBook Marketing Automation Platform Thought Leadership 
Adobe Experience Cloud Blog
JANUARY 13, 2017
While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. Markets are exploding, so why go one-to-one when you can go one-to-many?
Adobe Experience Cloud Blog
APRIL 6, 2015
Generally, marketing automation refers to software designed for businesses that market on multiple channels (such as email , social media , websites, etc.) and automate activities ranging from segmentation, nurturing, scoring activities, a/b testing, metrics , analytics, and more. Mobile Marketing b2b Consumer'
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Adobe Experience Cloud Blog
AUGUST 13, 2015
Here, we’ll explore three major shifts in the marketing automation industry and how they’ll impact your businesses on both a macro and micro-level. Predictive analytics is making guessing a game of the past. Crazy thought, right?!) Which content (blogs, ebooks, etc) should you send to a certain type of lead?
Adobe Experience Cloud Blog
DECEMBER 18, 2008
Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. For many years marketers were limited to direct mail and events for lead generation.
Adobe Experience Cloud Blog
JUNE 25, 2020
But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.
Adobe Experience Cloud Blog
AUGUST 25, 2017
There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Get Data Delivered to You.
Adobe Experience Cloud Blog
SEPTEMBER 13, 2016
An ABM solution should have these three essential capabilities to support your strategy and ensure continued, scalable success: account targeting, cross-channel engagement, and account analytics. Let’s take a closer look at these capabilities and what they should include: 1. Targeting and Management of Named Accounts.
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