Transcript of How Reducing Friction Increases Revenue
Duct Tape Marketing
APRIL 30, 2019
If you only need three plans, don’t offer people seven plans, because that may kick them into sort of an analytical mode where they end up making no decision at all. Roger Dooley: Some Yale researchers did a study for Google where Google provides free food, which is a nice benefit of working there. So how does it play?
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