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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.

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AI and machine learning in marketing: Are you deploying the right models? 

Martech

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

Marketing 130
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How To Create an Effective Go-To-Market Strategy

Exposure Ninja

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. The post How To Create an Effective Go-To-Market Strategy appeared first on Exposure Ninja.

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The Complete Guide to Content Marketing Research

Marketing Insider Group

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. You will select your audience based on your business goals and market research. Other factors to consider include competitor analysis and social media analytics.

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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Businesses Grow

This is something I could build on with some market research. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. ChatGPT suggested seven areas I needed to address.