Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 93

Price Market Segmentation SEO Market Research 93

Sprout Social

NOVEMBER 21, 2023

Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.

Market Trends 96

Market Trends Market Segmentation New Technology Price 96

Sprout Social

FEBRUARY 1, 2024

The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. Spot market opportunities : Feedback about desired products or services, like location requests, unveils new market opportunities and guides expansion strategies.

Customer 109

Customer Transform Communications Promotion 109

Martech

JUNE 27, 2022

For each project, we’ll briefly explore what it is, how it works for marketing, and any pitfalls – technical or cultural — that you might need to be aware of in applying it. Marketing Data Management. This function should not occur in the IT department – this is at the heart of what marketing does. What it is.

Marketing 125

Marketing Marketers Management Entertainment 125

Rock Content

OCTOBER 6, 2020

Rebranding can work wonders if the company wants to: Expand the scope of business (but the name of the business is limiting) Differentiate themselves from their competition Enter a new market Ensure a brand aesthetic that speaks to the company values. Create ideal customer personas. Rethink your virtual brand assets.

Energy 85

Energy Food Market Research Market Segmentation 85

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 101

Market Research Content Marketing Marketing Marketers 101

Exposure Ninja

AUGUST 9, 2023

Image Source Next, conduct in-depth market research. Image Source Then, armed with the insights from your market research, you’ll collaborate with the product team to craft an irresistible value proposition. Dive into the hearts and minds of your target audience to understand their needs, pain points and desires.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98