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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Transform 118
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Transform 107
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing.