Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. “The customer data platform starts to act as your marketing hub,” he said. “The kind of data we are capturing comes from multiple sources.

Transform 99

Transform User-Generated CRM Marketing 99

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Use Insider

FEBRUARY 17, 2023

Personalization platforms are often complex to set up and use, so companies usually don’t see a meaningful return on their investment for months. That’s exactly why we: Help you set up Insider and take full advantage of our platform (without charging extra for the setup).

eCommerce 52

eCommerce Price B2C Customer Journey 52

Martech

MARCH 30, 2023

But customers’ shifting expectations and behaviors are pushing traditional approaches to their limits. Brands that rely on marketing automation alone find engaging with active customers on multiple channels difficult. As customers demand more dynamic experiences, your marketing automation approach must be augmented.

Customer Journey 110

Customer Journey Marketing Automation Platform Marketing Marketers 110

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Martech

MAY 10, 2023

According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year.

Marketing 85

Marketing Marketers Traditional Marketing Management 85

Martech

AUGUST 10, 2021

That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects. Marketing ops is still bogged down. Martech is multitudinous, containing data warehouses, analytics tools, event platforms and much more.

CRM 135

CRM Marketing Marketers Marketing Automation Platform 135