Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Here are some tricks of the trade you should consider: A/B Test Everything, Including the Product.

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Adobe Experience Cloud Blog

APRIL 17, 2014

Author: Shyna Zhang As an enterprise product marketer at Marketo, I spend a lot of time talking to enterprise executives about marketing automation. Often, I encounter hesitance to embrace the new paradigm. Once you have top-level buy-in, take a look at your marketing department. Marketing Automation'

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Adobe Experience Cloud Blog

MARCH 9, 2015

Product Marking: Your product marketing team is extremely important in ensuring the success of your event. Get on their radar far in advance of the event, because their part often takes time—especially if you are breaking into a new market. Event Marketing b2b B2C' Want to see this plan in action?

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