Adobe Experience Cloud Blog
JULY 27, 2011
by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.
Rock Content
DECEMBER 14, 2023
Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches. This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time.
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AWeber
MAY 22, 2024
However, hosting your landing page offsite, on a dedicated marketing platform, is a great option for people who: Don’t want to tackle the design challenges required to remove all website elements (such as site navigation and sidebars) that could distract from the page’s conversion rate. You don’t need a website to have a landing page.
Martech
JANUARY 10, 2022
The vast majority of organic search marketers struggle to justify their SEO budgets. Their analytical capabilities can also help SEOs prove the impact of their work on the bottom line. Successful SEO needs dedicated technical resources deployed to it to act on the recommendations and opportunities surfaced by the analytics and reports.
Martech
MAY 25, 2022
It even connects to your CRM and your analytics dashboard. Imagine a scenario where your initial goal was to capture leads via chat online. You’re happy because you implemented a conversational chat platform that accomplishes the initial task perfectly.
Martech
MARCH 18, 2022
If you don’t have a good cost number, it’s hard to do ROI and there’s lots of things we do in marketing that don’t really have good cost numbers. For example, a white paper that you wrote five years ago is still doing very well, but it only cost the company $2,500 to create it – is that really the cost, this year?
Unbounce
OCTOBER 20, 2023
Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. If they are completing a form to get your whitepaper on gardening, don’t start sending them emails about motorbikes.
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