Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective It might be easier to list what isn’t changing, but here’s a quick list of the biggest hits: Attribution is changing.

Transform 102

Transform CRM Analytics Advertising 102

Martech

MARCH 21, 2024

AI’s predictive analytics can unlock nuanced consumer behavior patterns, allowing for more targeted marketing efforts. AI can refine attribution models, making it simpler to connect marketing spend with outcomes. Dig deeper: 3 ways MOps can bridge the gap in marketing analytics Get MarTech! Customer insights.

Transform 125

Transform Analytics CMO CRM 125

Calvyn Lee Blog

NOVEMBER 24, 2023

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This demonstrates the power of data-driven experimentation.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Adobe Experience Cloud Blog

JULY 27, 2011

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Martech

SEPTEMBER 18, 2023

Those are really what bring our sales and marketing teams together. I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. You can have all the analytics and all the tools, you’re still going to be trying to find the gaps on that next step or whatever it is.

Manufacturing 126

Manufacturing CRM Copywriting Marketing 126

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). Media Shower is a platform offering an end-to-end solution for creating high-performing marketing materials.

Customer Acquisition 59

Customer Acquisition Analytics Price Advertising 59

Martech

FEBRUARY 1, 2023

By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. utm_medium : The marketing medium (i.e., google, newsletter4, billboard). cpc, banner, email).

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Analytics Advertising Advertisers Customer 122

Martech

JULY 6, 2022

“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 93

CRM Branding Retail Entertainment 93

Orbit Media Studios

OCTOBER 11, 2023

By Andy Crestodina Once upon a time, Google Analytics had a ton of reports, each with its own insights. Or better yet, share the actual exploration Share your fun new exploration Here’s how to share a GA4 exploration so other people can see it when they log into this Google Analytics property. How is your navigation performing?

Analytics 89

Analytics eCommerce CMO SEO 89

Search Engine Land

JANUARY 12, 2024

If you have a Google Business Profile , it’s a good idea to frequently check and see how your it’s performing. Just like your website’s analytics, checking your GBP’s performance helps you understand: How many calls you’re getting. Check your Google Business Profile performance insights and see how you’re doing every month.

Food 128

Food Analytics Performance Marketing Place 128

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Transform 123

Transform Customer Journey Analytics Digital Marketing 123

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. The deprecation of cookies wasn’t the only thing behind making this change.

Customer Acquisition 126

Customer Acquisition Marketing Marketers Global Marketing 126

Sprout Social

OCTOBER 31, 2023

Influencers can help balance brand and performance marketing The push and pull between brand and performance marketing is a common experience among chief marketing officers. With Tagger by Sprout Social, you can integrate influencer marketing with your brand’s social strategy by harnessing data and analytics.

Influencer Marketing 107

Influencer Marketing Customer Journey Health Marketing 107

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

Digital Marketing 103

Digital Marketing Pharmaceutical Real Estate Transform 103

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Get the daily newsletter search marketers rely on.

SEO 121

SEO Customer Acquisition User-Generated Customer Journey 121

Search Engine Land

OCTOBER 14, 2022

In 4 smarter ways to measure SEO effectiveness , I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights. They are: Brand vs. non-brand clicks. Which channels are bringing in leads with a good close rate.

SEO 106

SEO Non-Profit Customer Acquisition Analytics 106

Martech

JUNE 26, 2023

Apophenia in marketing analytics The world’s weight rests on your shoulders, like the titan Atlas, to connect the impact of your creative work to bottom-line success. As you evaluate your marketing metrics, you’re eager to connect your analytics and your campaigns.

Analytics 109

Analytics Food Price Customer 109

Martech

AUGUST 17, 2023

Success element 5: Customer data, analytics and insights I fervently believe that data is marketers’ most valuable asset. Good data allows for advanced analytics, which produces insights that lead to an informed strategy. Always remember strategy first, technology second. Yet, most often, it gets the least attention.

Transform 98

Transform CMO Marketing Marketers 98

illumin

DECEMBER 13, 2023

Almost all markets track CTRs, with a Hubspot survey of 190 markets showing that the majority ranked it as one of the top two metrics to follow when conducting email marketing campaigns. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Email Marketing 52

Email Marketing Management Energy Health 52

Martech

DECEMBER 19, 2023

Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. ” Why we care.

Advertising 109

Advertising Advertisers Analytics Management 109

Set Up

FEBRUARY 16, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ [My superpower is] having a unique ability to synthesize both the creative and analytical sides of business. ”

CMO 59

CMO Food Thought Leadership Analytics 59

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts.

Analytics 98

Analytics Real Estate CRM Communications 98

Econsultancy

FEBRUARY 21, 2022

Returning to Marketing Week’s survey, five skills gaps exist in marketing departments today, and notably all five are digital marketing skills gaps – data and analytics (33%), content and copywriting (18%), performance marketing (17%), social media (16%), and ecommerce (15%).

Transform 69

Transform Copywriting eCommerce Marketing 69

Rock Content

DECEMBER 14, 2023

Apps like Semrush’s Keyword Magic Tool and Google Analytics can help you discover which keywords your audience uses in searches. This will help you stay ahead of the trends and fix non-performing marketing assets. Build a content marketing strategy If you don’t have a content marketing strategy, now is the time.

SEO 72

SEO Whitepaper B2C eBook 72

Marketing Insider Group

APRIL 21, 2020

In conditions like these, performance video is a smart approach. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. What Is Performance Video?

Marketing Plan 112

Marketing Plan Content Marketing Marketing Marketers 112

Set Up

OCTOBER 25, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ I have an affinity for strategy and have embraced data, analytics, and MarTech. ” ” Koleszar believes in putting in good work while in good spirits and expects that attitude from his colleagues.

CMO 59

CMO Thought Leadership Education Analytics 59

Bannerflow

APRIL 16, 2020

Chances are, as a performance marketer, you would have heard of personalisation within much of your marketing strategy, you might even be performing some personalisation yourself. Analytics platform. Google analytics, Heap analytics or Crazy Egg are popular in this category.

Advertising 98

Advertising Advertisers Fashion CRM 98

Martech

JANUARY 19, 2023

Surfacing insights Tools like Google Analytics are using AI to surface insights from your data. Expect to see more of this kind of data analysis as a way to sort through the increasing amount of data that marketing teams collect. Marketers do not lack data, but insights.

Transform 138

Transform Marketing Marketers Analytics 138

Set Up

AUGUST 9, 2022

Tal Cohen | Chief Marketing Officer | Stratasys. Good analytics and data prove what you’re doing, why you’re doing it, and how it’s performing. I'm a big advocate of performance marketing, working with numbers, and proving it because it creates a very solid foundation for the discussion,” Cohen shared.

Real Estate 52

Real Estate Marketing Mix Education Marketing 52

Hubspot Marketing

JANUARY 22, 2024

But, most importantly, platforms like Facebook and Instagram offer powerful analytics, enabling marketers to reach their audiences for maximum impact. Short-form video continues its reign on social media, with 53% of marketers planning to increase their investment in 2024. Reflect on last year's performance.

eCommerce 106

eCommerce Marketing Marketers Influencer Marketing 106

Search Engine Land

JANUARY 21, 2023

Publicis & Google In Technology, Media-Planning Partnership 2008: “Google would exchange its technological know-how for Publicis’s analytical and media planning expertise.” After A Month, Google Fails The One Hour Guaranteed Press Response Test 2008: The fast response was meant for “corporate policy issues.”

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Search Marketers SEO Marketing Marketers 97

Bannerflow

APRIL 6, 2023

In 2023, decision makers need to adopt an approach that incorporates trends with a data-driven approach, to be able to make informed decisions and optimise marketing strategies. According to McKinsey Global Institute , taking advantage of customer analytics can generate immense value for business.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Martech

MAY 27, 2022

Does your team understand data and analytics? A recent study by GumGum, a contextual advertising company, and SPARK Neuro, a neuro analytics company, found that ads that match the underlying page’s content generate 43% more neural engagement and 2.2 Do you have the right team to produce content on emerging platforms?

Advertising 120

Advertising Advertisers Transform Customer Acquisition 120

Bannerflow

MAY 22, 2023

Unlike traditional TV advertising, which relies on broad demographic segmentation, CTV enables marketers to leverage advanced data analytics and audience insights. dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! billion U.S.

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

Martech

JANUARY 25, 2022

Email performance in the U.K. Positive trends for email performance. Hanson points to a recent email analytics study announced by email optimization company Litmus that showed that ROI for U.K. & Read more: Mail marketing will be a success story in 2022. & EU companies was up to 46:1, compared with 34:1 for U.S.

Email Marketing 102

Email Marketing User-Generated Analytics Marketing 102

Search Engine Land

MARCH 29, 2023

Instead, we’re here watching the largest companies on earth treat it like a nuclear bomb,” said Alec Cole , an SEO strategist at performance marketing agency Amsive Digital. . “If it was a human, it would be learning to roll onto its back while we clapped. “So, yes, I think this is the next big thing.”

SEO 98

SEO Analytics Performance Marketing Management 98

Martech

APRIL 14, 2022

They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message. Marketers must manage their creative teams to best effect. “Creatives” begin their work where the numbers end.

CMO 124

CMO Analytics Digital Marketing Management 124