Marketing Insider Group

JUNE 29, 2020

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner , the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘ Weathering the storm: Marketing in the midst of disruption’.

Transform 104

Transform Thought Leadership CMO Place 104

Marketing Insider Group

AUGUST 16, 2017

Michael Brenner, CEO of the Marketing Insider Group, author of The Content Formula, and international keynote speaker, was the host of a recent Automation Hub webinar. In this webinar, Brenner discussed several formulas that will help marketing professionals identify and calculate ROI for their content marketing efforts.

Content Marketing 61

Content Marketing Marketing Marketers 61

Marketing Insider Group

FEBRUARY 11, 2015

” ~ Michael Brenner, Head of Strategy at NewsCred ( Tweet This! ). “ ~ Michael Brenner ( Tweet This! ). “ ~ Andrew Davis, Author of Brandscaping ( Tweet This! ). ” ~ Michael Brenner ( Tweet This! ). Care more about the person and less about the share. Trust drives revenue.

Content Marketing 102

Content Marketing Marketing Marketers Traditional Marketing 102

Marketing Insider Group

FEBRUARY 13, 2023

As my long-time colleague and friend Michael Brenner , the CEO of the Marketing Insider Group says, “Successful ABM campaigns are a B2B company’s best friend”. Michael is one of the world’s foremost authorities on great content marketing and his suggested best practices mirror the sage advice of Momentum ITSMA.

Thought Leadership 80

Thought Leadership Transform Marketing Marketers 80

Marketing Insider Group

APRIL 1, 2015

Not just targeted, or personalized – personal content.” – Michael Brenner, Head of Strategy, NewsCred. During his session, “ The Personalization of Content ,” Michael stressed the importance of keeping your customer in mind at every step of the content marketing process. Buyer-specificity is a best practice.”. How to Listen.

CMO 94

CMO Content Marketing Branding Customer 94

Marketing Insider Group

JUNE 20, 2017

In a webinar for the GetResponse Automation Hub, Michael Brenner, keynote speaker, author of The Content Formula, and CEO of Marketing Insider Group, joined us to discuss the content driver for marketing automation. Content marketing is a driver for success in marketing automation.

Marketing 50

Marketing Marketers Content Marketing 50

Marketing Insider Group

MAY 31, 2012

sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner. May 22, 2012 4:19 pm via TweetDeck Reply Retweet Favorite @BrennerMichael Michael Brenner. ends w/ cross-formats - @ omnifunk #sds12 May 22, 2012 4:52 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

Inbound Marketing 76

Inbound Marketing Education Thought Leadership CMO 76

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Speaker Michael Brenner addressed this predicament by honing in on the idea of content marketing as storytelling. Brenner quoted Ann Handley with: “Take your brand out of the story—make your customers the hero.”

Content Marketing 134

Content Marketing Thought Leadership Fashion Marketing 134

Marketing Insider Group

DECEMBER 22, 2011

Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. Michael Brenner. BrennerMichael. lisaarthur. Lisa Arthur.

Inbound Marketing 78

Inbound Marketing Marketing Marketers Marketing Mix 78

Adobe Experience Cloud Blog

APRIL 27, 2017

Author: Ellen Gomes Usually, by the time you hit the last day of a conference, you can feel the energy dwindling, but that wasn’t the case for day three of Marketing Nation Summit. Michael Brenner , CEO of Marketing Insider Group, kicked off his session, 2017: The Year of Tough Choices, by setting the scene: we do a ton of stuff.

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great!

Telemarketing 81

Telemarketing Customer loyalty User-Generated Marketing 81

Adobe Experience Cloud Blog

DECEMBER 20, 2012

Brian Carter , Author of The Like Economy, Facebook Marketing, LinkedIn For Business. Michael Stelzner , CEO and Founder at Social Media Examiner. Michael Brenner , President and Co-Founder at Business 2 Community. Craig Rosenberg , Author of Funnelholic.com. Lee Odden , CEO at TopRank Online Marketing.

CMO 134

CMO Marketing Marketers Place 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. In this example, you can see industry influencer Michael Brenner has pinned a blog article to the top of his Twitter profile. . Not sure this is worth the time?

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

B2C 86

B2C Telemarketing Customer loyalty Marketing Mix 86

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment! Hope it’s great!

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Why am I in Marketing?

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing.

Branding 75

Branding Telemarketing Marketing Mix Customer loyalty 75

Marketing Insider Group

OCTOBER 7, 2010

Author: Robert Krekstein is a results-driven executive with 18 years of experience in both marketing and selling. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Oct 11 2010 Thank you Trinity!

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

AUGUST 3, 2010

And so with the author’s permission I am summarizing it here for our B2B audience. Summary by: Michael Brenner * *This post originally appeared on B2C Marketing Insider and has been summarized with the permission of the author. The article has become one of the most popular we have ever done. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 75

Telemarketing Customer loyalty Marketing Mix Inbound Marketing 75

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Internet Trends From The Web 2.0

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Nov 11 2010 Thanks Andrew! Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! Need to Drive Leads?

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing B2C 77

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing 79

Telemarketing Marketing Mix Customer loyalty User-Generated 79

Marketing Insider Group

DECEMBER 7, 2010

Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 78

Telemarketing Transform Inbound Marketing Customer loyalty 78

Marketing Insider Group

JUNE 24, 2010

by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Need to Drive Leads?

Telemarketing 76

Telemarketing Customer loyalty Entertainment User-Generated 76

Marketing Insider Group

SEPTEMBER 15, 2010

Social Media And Your Personal Brand About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments. Click here to cancel reply.

Whitepaper 76

Whitepaper Telemarketing Customer loyalty Social Media Marketing 76

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Best, Michael Click here to cancel reply.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Marketing Insider Group

NOVEMBER 2, 2010

Summit Marketing, Death and Taxes Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Social Media and the Case for Marketing Optimism About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 68

Telemarketing Customer loyalty Inbound Marketing B2C 68

Marketing Insider Group

JULY 13, 2010

by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Looking forward to sharing some more insights with you and your team.

Whitepaper 78

Whitepaper Telemarketing Customer loyalty Inbound Marketing 78

Marketing Insider Group

OCTOBER 19, 2010

Marketing Leads: Quality Vs. Quantity The New Marketing Accountability Social Media: The Journey Begins With You About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Click here to cancel reply.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

DECEMBER 14, 2010

Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 77

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 77

Marketing Insider Group

OCTOBER 5, 2010

Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

New Markets 75

New Markets Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75