Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Rock Content

JULY 13, 2023

Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. What Is a Buyer Persona?

CRM 87

CRM eBook Communications B2C 87

Unbounce

JULY 12, 2023

And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. Datawyze is what I call a new age marketing intelligence agency, representing that application of data and marketing research.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. And half of B2B decision makers use networks like LinkedIn to research information and consume information.

Whitepaper 134

Whitepaper Thought Leadership B2C Promotion 134

Scoop.it!

MARCH 17, 2022

When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. to leverage AI in its marketing.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

Build brand recognition? In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. White papers. Research articles. Brand awareness.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Content Marketing Institute

MARCH 28, 2018

blog posts, e-books, webinars, videos) for content marketing purposes. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions. Types of content to consider developing around original research findings include: Blog posts. E-books/white papers.

Whitepaper 98

Whitepaper Transform B2C Content Marketing 98

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. In B2C, it’s a similar story.

Whitepaper 100

Whitepaper B2C Communications Marketing 100