Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Daniel Newman (27.7K

Transform 117

Transform Pharmaceutical B2C Event Marketing 117

The CMO Survey

SEPTEMBER 13, 2022

Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. Changing use of channels: The pandemic has changed the use of channels—65% of marketers are now using a larger number of channels while 41% using social channels to sell. growth in the next year.

CMO 130

CMO Analytics Marketing Marketers 130

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO.

SEO 119

SEO B2C PR Whitepaper 119

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 108

Place Content Marketing Non-Profit Whitepaper 108

Rock Content

AUGUST 25, 2023

With B2B content marketing, you have to play the long game. Business to Consumer (B2C) vs B2B Content Marketing Although the line between B2B and B2C content has started to blur recently, there are still many key differences , including: Stakeholders: Unlike consumer sales, business purchases rarely go through one person.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Rock Content

DECEMBER 13, 2023

Tailoring marketing based on segmentation can be the driving force behind 2024 B2B strategies. What are the benefits of market segmentation in B2B? Targeting the right buyer is critical for both B2C and B2B advertising. Segmentation also allows for the best use of your marketing resources.

Advertising 52

Advertising Advertisers B2C Target Market 52

Exposure Ninja

AUGUST 11, 2023

The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.” ” The purpose of marketing is to get your product in front of people who want to buy it.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Millennials 139

Millennials Social Media Marketing B2C Market Research 139

Ariyh

JUNE 12, 2023

Previous insight: Friends make influencers more engaging (more insights here ) People watch disappearing content for longer and with more attention Channels : Social Media | Video Ads | Image Ads | Ads | Content | User-generated content | Influencer marketing For : B2C. If the latter, what is the ideal time period? Bocconi University.

B2C 107

B2C Price Promotion User-Generated 107

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” They’ve been taught the best (aka: “the most well known”) brand wins. […]. Did you know it’s possible to be in a cult and not know it?

Branding 52

Branding Marketing Marketers Market Research 52

Ariyh

DECEMBER 19, 2022

Make people want to ‘grab’ your product Full 3min practical insight Channels : Ads | Image Ads | Website | Marketing communications For : Both B2C and B2B Research date : October 2019 📈 Recommendation Place a “grabbable” object (e.g. Journal of Marketing Research (October 2019).

B2C 52

B2C Transform eCommerce Retail 52

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. CPG brands alone are projected to spend $12.6 B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion. billion globally on influencer marketing in 2024. households. And they’re growing.

Retail 111

Retail Entertainment Influencer Marketing Advertising 111

Ariyh

OCTOBER 23, 2023

Previous insight: The science of how often to post on social media (more insights here ) Try to not show a negative review among your most visible reviews Channels : Reviews | Social proof | Ecommerce | Product page | UI For : B2C. Want your brand here? Journal of Marketing Research (July 2023) 🏫 Researchers Marton Varga.

Retail 99

Retail eCommerce B2C Price 99

Rock Content

AUGUST 15, 2023

Whitepapers are highly effective when it comes to both increasing brand awareness and getting leads more interested in the business. Companies rely on firsthand market research, data collection, and interviews that help explain the benefit of a product and its value to the user.

Whitepaper 54

Whitepaper B2C Non-Profit SEO 54

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. That keeps the brand cohesive across marketing channels.

PR 102

PR Customer loyalty User-Generated Marketing 102

Rock Content

FEBRUARY 16, 2024

You can find various online lists of top content marketing agencies, each one offering expertise and experience that can benefit your brand. You just need to find the right combination of tools and get comfortable with what they can offer your company or brand. What do you want to accomplish with your marketing efforts?

Marketing Strategy 85

Marketing Strategy Whitepaper eBook Marketing 85

Buffer Marketing

FEBRUARY 28, 2024

High engagement rates indicate a loyal and active audience, which can be more valuable to brands, allowing you to charge more even with a smaller following. Brand alignment : When your content and audience perfectly match a brand's target demographic, your value to that brand increases.

Price 101

Price B2C Energy Product 101

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Let’s explore what customer journey mapping is and how it helps your brand. When someone asks for product recommendations, people might mention your brand.

Customer Journey 98

Customer Journey Customer Social Media Marketing User-Generated 98

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 108

Analytics Transform Key Performance Indicator CRM 108

SocialPilot

DECEMBER 6, 2023

Social media marketing is thus a highly competitive domain. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. In the above example, the timeframe is six months.

Social Media Marketing 63

Social Media Marketing Marketing Strategy Marketing Marketers 63

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Ariyh

MAY 1, 2023

🎓 Findings When something moves in slow motion in an ad, people perceive it, and its brand, as more luxurious. As part of a series of 12 experiments, researchers found that: People said they would pay 11.4% Want your brand here? The 10 most viewed car ads of 8 major luxury car brands (e.g. more for wine ($30.78

Price 57

Price B2C Product Market Research 57

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. Can be tested for B2B Research date : August 2022 📈 Recommendation If a person is shopping from a mobile device (e.g.

Product 67

Product Shoppers eCommerce Fashion 67

Contently B2C

AUGUST 9, 2016

The broad scope of lifestyle brands like Lululemon can present a huge content opportunity. But it can also be difficult to zero in on a mission when your brand appeals to so many different people. Marketers are left answering questions like: Who, specifically, is the target audience? And is anything truly off brand?

Branding 52

Branding Food Health Fashion 52

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C).

Marketing 84

Marketing Marketers B2C Price 84

Martech

OCTOBER 3, 2023

A large majority (69%) expect to buy from brands they already know and are loyal to. The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Fewer consumers say they will shop for themselves. consumers including Prime and non-Prime members.

eCommerce 113

eCommerce Market Research Product Branding 113

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Ariyh

MARCH 21, 2023

99 Pricing is most effective when you display the original price as a reference Channels : Pricing | Promotions | Discounts For : B2C. Can be tested for B2B Research date : June 2020 📈 Recommendation $.99 Want your brand here? ✋ Limitations This research studied people’s perceptions of prices.

Price 62

Price B2C Fashion Promotion 62

Ariyh

JULY 31, 2023

Previous insight: Give refunds instantly (more insights here ) Online limited-time promotions must be short and justified Channels : Promotions | Ecommerce | Retail For : B2C. Can be tested for B2B Research date : July 2022 📈 Recommendation Limited-time promotions (e.g. Want your brand here? Sounds good? Click here.

eCommerce 52

eCommerce Retail Promotion B2C 52

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Innovation is critical to creating stand-out brands and marketing collateral that truly moves the needle.

CMO 115

CMO Non-Profit Transform Advertising 115

Hubspot Marketing

AUGUST 21, 2023

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Why should brands use a customer journey map? These maps put the customer first.

Customer Journey 89

Customer Journey Customer Social Media Marketing B2C 89

Ariyh

FEBRUARY 6, 2023

Channels : Social Media | User-Generated Content | Image Ads | Influencer marketing For : B2C Research date : July 2021 📈 Recommendation Use or encourage photos of customers holding your product (without their faces showing) if you want to boost sales. Want your brand here? 🏫 Researchers Jochen Hartmann.

Product 52

Product Transform User-Generated B2C 52

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Customer feedback and market research should be the foundation of your marketing strategy.

Retail 98

Retail Customer eCommerce Shipping 98

Ariyh

NOVEMBER 6, 2023

I want to celebrate this with a special issue next week, keep an eye out for it 🥳 Previous insight: Technical language hurts your sales (more insights here ) Use reassuring nudges, not pressuring ones to reduce product returns Channels : Ecommerce | Website | Retail | Promotions For : B2C. Want your brand here? Click here.

Retail 57

Retail eCommerce Fashion Price 57

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. One Facebook marketing feature in particular that yields a good return is the Facebook contest feature. Increase Brand Awareness. Why Should You Create a Facebook Contest?

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132