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Merkle raises its commerce game: Tuesday’s daily brief

Martech

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

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Watching B2B TV: Thursday’s Daily Brief

Martech

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? Salesforce announced their own streaming service, Salesforce+, slated for next month.