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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Rebuild customer trust with better content. Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. That’s why content marketing is a must-have for both B2C and B2B businesses. Someone who’ll tell them how it tastes. How it works.