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Why we care about AI in marketing

Martech

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market.

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In This Dame and Age - Marketing Trends Event RecapĀ 

Set Up

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Itā€™s also a marketing strategy used by Amazon on every product page with its ā€œFrequently bought togetherā€ section. By recommending a product or service that can help further solve a problem, enhance the experience, or make customers feel more complete, Amazon encourages further spending.