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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The other piece was that I needed a platform where I could own and grow my customer relationships.”.

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The beginner’s guide to Marketing Automation

Rock Content

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? Keep reading!

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How to Use Wistia: A Step-by-Step Guide

Hubspot Marketing

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Wistia's features help marketers achieve impressive results with video, but many businesses use Wistia to power other departments as well. Step 4: Start Generating Leads.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Demand-side platform (DSP). Customer data platform (CDP). The lesson?

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.