B2C CRM Gen Z Performance Marketing 
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Social marketing and performance marketing collide. Enter social performance marketing. What you should do in 2020.
Litmus
JUNE 23, 2022
When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.
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