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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. On top of all that, our consumer trends survey shows that 33% of Gen Zers have bought a product based on an influencer’s recommendation in the past three months. Let’s take a quick look.

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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. Instead, automate your marketing using HubSpot software , powered by CRM data. Let’s move from B2C and see how B2B can steal luxury marketing strategies. B2B or B2C, luxury or non-luxury — not required. Image Source 3.

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Referral marketing: What it is and how to use it successfully

Sprout Social

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans. That’s just a fact.

Gen Z 121
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How technology is enabling community marketing

Martech

“We started off as a B2C product,” she said, “trying to help people who moved to new places integrate into a new culture, a new city – and we were really about people needing to meet in person; community was about being face-to-face.” “The original idea was like a CRM for community,” he explained.

Gen Z 113
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How to Generate Leads on Social Media

Hubspot Marketing

With the vast majority of people on social media, it would be imprudent for brands to overlook it as a bountiful and rich source for generating leads. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. The Marketing Hub also integrates with HubSpot’s CRM.

Gen Z 121
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How AI Can Improve Your Customer Experience [New Data + Tips]

Hubspot Marketing

The tool can also generate reports based on your company’s CRM data and add contacts with notes to HubSpot’s CRM. Get Started With HubSpot’s ChatSpot Field Customer Questions 24/7 Hovia uses AI to deliver great experiences to its B2B and B2C segments. That number rises to 63% within the Gen Z demographic.

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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. Then, they analyze that information alongside web data, digital analytics, and CRM systems. What you should do in 2020.

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