Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. How long that will last, who knows?

Gen Z 98

Gen Z Millennials Entertainment Digital Marketing 98

Hootsuite

DECEMBER 10, 2019

Social marketing and performance marketing collide. It’s clear Gen Z sticks is done with the “Instagram aesthetic.”. Is Gen Z your target audience ? Social marketing and performance marketing collide. Enter social performance marketing. What you should do in 2020.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Litmus

JUNE 23, 2022

When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.

B2C 63

B2C Gen Z Millennials Email Marketing 63