B2C CRM Product Marketing Transform 
Martech
SEPTEMBER 16, 2022
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.
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Use Insider
FEBRUARY 16, 2022
Insider’s Partner Success Director Christopher Lowe agrees that a CDP enables marketers to collect data (first-party data, third-party data, and behavioral data) about each customer across all touchpoints and throughout their entire buying journey. CDP and CRM: What are the differences? It’s widely used among B2B marketers.
Martech
DECEMBER 8, 2021
” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”
Marketing Insider Group
SEPTEMBER 14, 2023
And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Create Content in Multiple Formats Here’s a secret.
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