Remove B2C Remove Customer Acquisition Remove Customer Journey Remove Key Performance Indicator
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Customer retention: understand how to do it and its importance for your business

Rock Content

First of all, you must plan your strategies based on some key performance indicators (KPIs). Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC). And why not keep this concern when handling the relationship with current customers?

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Important Marketing Terms You Should Know

Exposure Ninja

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Direct to Consumer (D2C or DTC) Direct to Consumer (D2C or DTC) refers to businesses that sell products directly to customers. They may be run on search engines, social media or on other websites.

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4 critical platforms to support customer journey orchestration: Getting started on CJO

Martech

Customer journey orchestration (CJO) is supported by many platforms in addition to a single CJO application. Orchestration requires that omnichannel content management, customer data, testing and personalization, as well as analytics and reporting platforms are aligned. Customer data. Content management. In your inbox.