The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing. reporting that this is occurring “not at all.”.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. You get a finite amount of your customer’s mental bandwidth to try and engage with them.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Econsultancy

DECEMBER 13, 2021

This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Customer experience. The Digital Transformation Monthly.

Advertising 52

Advertising Advertisers Retail Shoppers 52