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New Results from the Fall 2023 Edition of The CMO Survey

The CMO Survey

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Digital Marketing Transformations Progress Slowly: Digital marketing transformations show progress post-pandemic as companies shift out of the nascent phase (from 27.1% just one year ago.

CMO 288
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Marketers bullish on digital engagement: Thursday’s Daily Brief

Martech

The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Anecdotally and through observation we know this to be true.

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Why we care about AI in marketing

Martech

AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. To truly connect with customers, you’ll still need the human touch — especially concerning compassion, empathy, and storytelling. Frequently asked questions about AI marketing. Learn more about AI marketing.

Transform 145
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Smart Marketing: How Corporate Marketers Deploy AI

The CMO Survey

In addition to these verticals, adoption rates are markedly higher at B2C companies versus B2B companies, with B2C services companies leading B2C product companies in AI application. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing. Take AI baby steps.

CMO 130
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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

Marketing Insider Group

Quick Takeaways Understanding your audience transforms your content strategy from generic messaging to targeted communication that resonates with their specific needs and desires. This elevates your content from informative to transformative, directly addressing the ‘why’ that motivates customer decisions.

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The Real Cost of Sending Bad Email

Adobe Experience Cloud Blog

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer.

Transform 134
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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Additionally, AI is valuable across both the B2C and the B2B customer journey , elevating personalized interactions throughout every stage. AI comes with analytical powers that can transform your advertising precision.

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