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The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. But in today’s increasingly digital world, the way that consumers research and choose which products to buy is changing.

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The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. But in today’s increasingly digital world, the way that consumers research and choose which products to buy is changing.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). A further 37.5%

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The Best Marketing Conferences of 2020

Marketing Insider Group

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Forward Marketing Summit Sydney. Adobe Marketing Summit. Digitalsummit.com.