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How Ecommerce Transformed Marketing 

Digital Marketer

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

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Why we care about AI in marketing

Martech

How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Marketing metrics. Estimated reading time: 8 minutes.

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A Wrap on the Packaging Industry in 2023

Set Up

TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time. There is still an emphasis on people, but the marketing is led by customer-centric digital marketing strategies that are informed by robust data collection and seen in media directly made for the consumer (like how-to videos).

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Digital Transformation.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Personalized marketing to individuals, not accounts. The result?

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Get the daily newsletter digital marketers rely on. With the focus on e-commerce and a new personalized email communication strategy facilitated by ActiveCampaign, Apple Rose Beauty was able to grow their online sales by 300% in 2020. “We We can scale a lot more with email marketing and with online sales, she said.

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How unifying customer profiles is paying off for this iconic travel brand

Martech

Xanterra needed to combine their customer data and profiles into one single identity to better personalize marketing messaging and identify opportunities for cross-selling and up-selling to their vast customer base (Xanterra’s 8000 staff members service over 20 million guests each year.). “He Processing.Please wait.